Maria is a Brazilian hairdresser and beauty therapist, who has been doing the Brazilian Brush/Blow-Dry/Keratin Brush for years - trust me, she knows all about it. Our mission is to give you a frizz free hair, ensuring 100% satisfaction - our products come direct from Brazil.
Brazilian hair straightening treatments (also called Brazilian Keratin Treatment, BKT, Brazilian Blowout, Escova Progressiva, Keratin Cure or Keratin Straightening) are a method of temporarily straightening hair by sealing a liquid keratin and a preservative solution into the hair with a hair iron.
These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, coloured, permed, relaxed or previously straightened) and virgin hair. The technique of the application is similar to the Japanese Yuko System in the way that heated flat irons are used to close the product into the hair cuticle.
These treatments aim to straighten curls and waves and to reduce frizz. The treatments do guarantee completely straight hair if done correctly, with 85 to 100 percent of the curl gone depending on the original hair texture.
Treatments last around 10–12 weeks and repeating the treatment every few months will allow for treatment of new growth.
When done by specialists who uses the correct products and techniques, it can cost about £180–£300 depending on the hair length and volume.